MarketingWorks Management: Strong Leadership Produces Lasting Results

Principals

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  Gerry Bogatz
  President and Founder

  Gerry brings to the table 20 years in various positions with industry powerhouse Educational Testing Service, five years as co-director of national evaluations for the Children's Television Workshop (Sesame Street, The Electric Company), and a decade of educational consulting. The experimental research design work for the Sesame Street evaluations has been cited by What Works Clearinghouse as exemplary design.
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  Jeffrey A. Fromm
  Principal and Founder of KnowledgeQuest Division

  Jeff has over 15 years experience in corporate law and executive management. Jeff is an elected member of the Education Division Board of the Software and Information Industry Association, the Education Industry Leadership Board, and a Senior Fellow at the Center for Digital Education, among other posts of distinction.

Senior Management

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  Tom Murphy
  Director of Information Technology

  Tom joined MarketingWorks in 2001 with more than ten years experience in the Information Systems and Information Technology arena. He is responsible for programming and managing all of our internal systems, including our customized CRM, and consults with clients regularly on how to maximize CRM productivity. Tom's knowledge spans a broad range of high-end databases, platforms, and education-specific CRM applications. Prior to joining MarketingWorks, Tom served as the IT Manager at QFG, LLC, a financial services firm. He has also taught high school Algebra and Computers. Tom holds a bachelor's degree in Sociology from Rutgers University.
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  Stephanie Colie-Artau
  Human Resources Manager

  Joining MarketingWorks in 2006, Stephanie brings to MarketingWorks over sixteen years of experience in managing human resources and administrative and operational functions. She is a competent problem solver with a strong track record of analyzing organizational challenges, identifying practical options and implementing appropriate solutions, resulting in productivity improvements and positive bottom line impact. Stephanie holds a communications degree from the University of Pittsburgh, as well as Human Resources Management Certification from Florida Atlantic University.
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  Bob Bonocore
  Sales Manager

  Bob has both educational sales and teaching experience. He has sold various education software and online products for Vantage Learning and PDC Solutions. Bob has also spent time teaching Reading and English to High School students. In his role, Bob supervises telesales professionals and manages several projects. Some of his duties include working with his team targeting specific educational markets, reporting to clients on sales activity, uncovering untapped opportunities, troubleshooting customer service issues, and recommending marketing ideas and channels. Bob holds a Bachelor of Arts degree from Rider University and a Masters of Arts in Theatre Education from Villanova University.
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  Wendy Harris
  Senior Research Consultant

  Wendy joined MarketingWorks in 2000 as manager of research studies and customer support programs. As senior research consultant, Wendy conducts primary and secondary research studies in the KnowledgeQuest division of MarketingWorks, specializing in in-depth interviews and competitive analyses as part of product and market studies. Prior to joining MarketingWorks, Wency founded and ran her own publishing consulting firm, The Harris Group. For twelve years, Wendy was Vice-President and Director of Adult Education for Contemporary Books in Chicago, IL, where she developed significant expertise in the publishing, assessment, digital media, and virtual learning markets. Wendy earned her Bachelor of Arts degree from Emory University in Atlanta, GA.
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  Kevin Dwyer
  Senior Consultant

  Kevin is an experienced educator, executive, and consultant. He has used his expertise in adult learning to lead strategic organizational development, marketing and research initiatives, During his career with MarketingWorks, Kevin has worked with such clients as PBS TeacherLine, Davis Publications, All Kinds of Minds, Brookes Publishing and eCollege.com. His work has included project management, market research and the development of sales and marketing programs. Kevin earned a Bachelor of Arts degree in English from Le Moyne College, a Masters in Educational Psychology from Boston University, and a Certificate of Advanced Graduate Studies in Educational Leadership from the University of Massachusetts.
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  Joan Hoffman
  Senior Consultant

  Joan has 30 years experience in educational publishing, specifically in the sales area. Joan has been a sales representative, a regional manager, a national sales manager and a VP of sales for several major educational publishers, including Curriculum Associates, Steck-Vaughn and Options Publishing. In her new role at MarketingWorks, she works with companies to increase the performance of their sales force, which means increased growth and dollars. Joan has a Bachelor of Science from Fairleigh Dickinson University and a Master of Arts from the University of Oklahoma, both in education. She is a former teacher.
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  Sandra Slater
  Senior Consultant

  Sandy has 25 years of education sales, marketing, and consulting experience with print and technology products, working for companies such as Harcourt Achieve, IBM Eduquest, Holt Rinehart and Winston, Computer Solutions, Unicom, and Johnson Controls. Sandy's areas of expertise are reading, language development, cognition, and the application of technology within the curriculum. Sandy comes out of the classroom with both K-5 and middle school teaching experience as a special education and reading resource teacher. She was also a teacher of English as a Second Language in Lome, Togo West Africa with the Peace Corps. Sandy has a Bachelor of Arts from the University of Minnesota, a Master of Arts from the University of Wisconsin, and a master of education degree in reading from Harvard.
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  Annie Teich
  Senior Consultant

  Annie has over 20 years of educational inside and field sales and marketing experience. Annie's strong management and leadership skills have helped her create highly motivated sales teams who have capitalized on opportunities to build brand equity, drive revenue growth and expand market penetration, domestically and internationally for organizations such as The Education Center, Learning Magazine and Pflaum Publishing Group. With her vast experience, Annie has developed and shaped broad brand and product strategies in multiple channels in the the K-12 marketplace. She holds a Bachelor of Arts in English from the University of North Carolina and attended the University of Virginia - Darden School of Business Executive Education.
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  Diane Whitworth
  Senior Consultant

  Diane has 20 years experience in the educational publishing industry, including positions with Scott Foresman-Addison Wesley as Editorial Manager for Social Studies and Mathematics; Steck-Vaughn as Product Marketing Manager for Math, Science, and Social Studies; Pearson Digital Learning as Product Manager for standards-based SuccessMaker digital curriculum; and Holt Rinehart and Winston as Senior Mathematics Marketing Manager. Diane's areas of expertise include editorial management, curriculum and content development, product marketing, sales support and training. She has taught grade 5-9 and has a Bachelor of Science in education from Wittenberg University and a Master of Arts from Wright State University in curriculum development and supervision.