Marketing Works!
Our Clients Speak For Themselves
It's one thing for us to tell you about our commitment to excellence.
But we think you'll be more convinced hearing directly from our satisfied
clients. We're gratified to share the following sample of the positive
feedback we've received over the years:
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| “The
services I've received from MarketingWorks on business
consulting and planning are simply the best I've ever encountered.
That's why I keep going back to them. They're to the point,
they make sense, and I understand how to operationalize
the suggestions. For me, they're the model consultants.” |
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Paul
Ramsey
Vice President of School and College Services,
Educational Testing Service |
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| “MarketingWorks
has dramatically extended the power and reach of The Atlantic
's education program. Their effective direct mail pieces
work with their skilled telephone representatives to generate
orders from a large number of schools across the country.
Fulfillment, billing and record keeping are handled smoothly
behind the scenes, allowing management to concentrate on
strategy and new markets.” |
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Adam
Cohen
Circulation Director,
The Atlantic Monthly |
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“The
2001 Framework for Teaching Conference was the best ever,
largely due to the efforts of MarketingWorks. They were
exceedingly well-organized, pulling together a huge number
of details on very short notice. The result was a conference
that ran smoothly, presenting a professional (but also
personal) face to those attending. I am a nervous client,
primarily because educators associate the framework for
teaching with me, and I was concerned that glitches in
the conference would reflect poorly on both me and ETS."
As a result of MarketingWorks'
fine work, I was able to relax both prior to and at
the conference itself, being free to join in the professional
conversations that occurred. Thanks again for a job
very well done!”
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Charlotte
Danielson
Lead Developer, Teaching and Learning Division
Educational Testing Service |
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| “MarketingWorks
is such an exciting group! The Ball Foundation has done
projects over the past few years and been pleased with
the results. Even more impressive is the commitment to
customer service and personalization they have maintained
through a period of rapid growth.” |
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Peg
Hendershot
Director of Career Initiatives Division,
The Ball Foundation |
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| “MarketingWorks
has provided the US News and Fast Company Education Programs
with excellent customer service and sales support for the
past two years. The strong relationships they have built
with our customers and the strategic insights they've provided
have been instrumental in helping our programs grow.” |
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Peter
Glovin
Manager, Education Marketing
US News and Fast Company Education Programs |
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| “I
came to MarketingWorks with an idea for a new business.
After several weeks of research, they concluded that
the product looked very promising and gave me ideas for
improvement. I went ahead with the project and now, (12
months after launch) the SchoolCash online fundraising
program is being utilized by 10,000 schools nationwide!
MarketingWorks truly understands
the educational market and backs up that capacity with
excellent project management skills and an incredibly
dedicated customer service team.” |
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David
Greene
Co-founder of SchoolCash and TeacherPoints
Senior VP, Family Education Network |
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| “MarketingWorks
has the experience to handle the most complex direct marketing
initiatives for our aggressive marketing strategy. We were
very pleased with their ability to execute under multiple
constraints – including the most pressing: a deadline.
The awareness and energy created by their marketing piece
increased our sales dramatically.” |
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Jessica
Lindl
Director of Marketing,
Riverdeep |
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| “As
president of a consulting organization, I know all too
well how important it is for education marketplace clients
to receive knowledgeable, timely assistance from people
who know the market, people who they can trust, and people
who are enjoyable to work with. That's a perfect description
of MarketingWorks! I have had the pleasure of working with
them on positioning and telesales projects for the EdNET
conference, sponsored by The Heller Reports, and have frequently
recommended them to other clients. The MarketingWorks team
is creative, they know how to listen, and they know how
to deliver results.” |
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Vicki
Smith Bigham
President,
Bigham Technology Solutions, Inc |
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| “The
work required an organization that had deep industry knowledge
and connections, the ability to "read between-the-lines," and
the sensitivity to navigate through the competing priorities
within our company. MarketingWorks created and executed
a dynamic work plan that enabled us to obtain new, more
robust information at a very reasonable cost and in the
required timeframe. When it became clear that the investigation
might need to change focus, MarketingWorks was quick to
propose new directions they believed the project should
take as well as a plan for accomplishing them. In the end,
MarketingWorks provided us with the deliverables necessary
to help our management team make crucial decisions regarding
an important segment of our market.” |
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Bill
Wilkinson
Director of Research
Rigby & Steck-Vaughn |
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| “We
wanted to confirm that our target audience was the best
fit for our products as well as explore opportunities
in other market segments. MarketingWorks developed and
implemented surveys to three potential targets. We then
requested a positioning statement and marketing message
for the segment that presented the best opportunity for
us. The research project helped our company focus on
the best market opportunity, present a consistent message
to our target audience, and consolidate our marketing
efforts. We are already seeing the benefits of this refocus
with increased brand awareness and recognition in the
marketplace.
We were very pleased with
MarketingWorks' professionalism and the high quality
of their deliverables; I hope to work with then again.
I would recommend Gerry Bogatz and her team to other
education technology companies who have research needs.” |
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Donna
Trivett
Director of Marketing
NetTrekker |
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| “We
turned to MarketingWorks to help us gain some perspective
on our current business situation. After performing a variety
of research projects, MarketingWorks offered us an in depth
look at industry trends and how we should best adjust our
practices to be more successful in the future. The whole
project was very valuable and beneficial to us because
it put our situation into perspective and illustrated to
us what our future strategic focus needed to be.” |
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Carol
Ash
Director of Marketing
University of Nebraska - Lincoln |
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“The work done by the KnowledgeQuest
division of MarketingWorks was thorough and thoughtful,
and we are very pleased. Executed less skillfully, their
report could have been full of generalizations, which wouldn’t
have been very helpful. But the KnowledgeQuest staff did
a terrific job of identifying people who know the education
market and pressing and probing them for specifics. The
result – a clearly written report that captures the
inconsistencies and nuances of the market – is everything
we hoped for.”
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Barbara Johnson
President
Rowland Reading Foundation |
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| “Your organization offers an amazing
wealth of knowledge, talent and business savvy. It is no
wonder that you have grown so fast and assumed a natural
leadership role in the industry. You guys are good…..” |
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Charlene Gaynor
Executive Director
The Association of Educational Publishers |
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". . .it is really exciting that brand awareness is beginning to emerge for Authentik in the North East United States - also Authentik has received several endorsements from key contacts at AP Spanish resulting in our intermediate and advanced level Spanish magazines being recommended for the new AP exam in 2007." |
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Brid Healy
Sales and Marketing Manager
Authentik
Dublin, Ireland |
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| “I wanted you to know some of the reasons we chose MarketingWorks, Inc. for this project. Your company offers a combination of research personnel, school market knowledge, and emphasis on strategic consulting. The last part of that equation was most important in setting you apart from the others we considered.” |
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Dan Woodlief
Marketing Analysis Manager
Carolina Biological Supply Co |
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| "The research from MarketingWorks has helped us create an exciting vision for where we can take this division of Carolina Biological. It's helped us identify the most significant needs and key characteristics of our new products." |
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Jim Parrish
President
Carolina Biological Supply Co
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