To build awareness of literacy products among key decision makers within consumer and K-12 markets.
MarketingWorks designed and implemented a public relations plan that included:
Within three months, well-known education publications were inviting the company to submit articles and commentaries, and company management was invited to speak at regional and national events. Each month, MarketingWorks identified newsworthy events and milestones that helped stimulate buzz about the product. The client extended its public relations engagement with MarketingWorks due to its immediate impact on company awareness.