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Leveraging Integrated Telesales Services to Accelerate Conference Registrations

Challenge:

To introduce and promote a literacy summit to the education marketplace and drive registrations.

Solution:

MarketingWorks created and executed a telesales and email marketing campaign that included:

Results:

Within three weeks, MarketingWorks exceeded its enrollment objectives, reached registration capacity, and ensured that the event was the client’s largest on record. MarketingWorks was cited for exemplary work at a summit that was otherwise facing cancellation and was the best-attended event in the company’s history.

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