Burgeoning Business

Challenge:

To develop an educational testing organization's business plan and associated recommendations for a new line of business.

Solution:

MarketingWorks' consultative services led to the development of a significant new line of business via:
  • providing an analysis of the environment in schools
  • developing positioning recommendations
  • establishing financial return projections

Results:

MarketingWorks' recommendations led to the product line launch in 1999, and in its second year it exceeded projected financial. Today we provide the client with a full array of inside sales and marketing services.