Great Growth
Challenge:
To market and sell a comprehensive professional development product line for educators.
Solution:
During the first year of this program, MarketingWork's telesales representatives promoted a single, off-site training workshop and handled all logistical arrangements necessary for each workshop sold.
As the program grew into a full series of workshops and related print and software products, MarketingWorks continued to recommend a cohesive approach to marketing and selling the programs. Strategies were developed to increase product line visibility and sales.
Results:
MarketingWorks' success, within the first four years of the program increased annual revenues by 471%.
In its third year, revenues were up 293% over the year before and exceeded an aggressive revenue goal by 3.7%. As a result of our success on the program's growth, MarketingWorks increased its services to the client.
Case Studies
Market Research & Analysis
- Foundation Foray
- Online Objectivity
- Launching a New Product to the College Market
- Potential Acquisitions
- Does the curriculum meet the users' needs?
- What is the next big thing?
Marketing, Creative & Conference Management
- Publication Positioning
- Conference Coordination
- Leveraging Latent Performance
- Creative Consulting
- New Product Propulsion
- Launching an Effective PR Campaign to Increase Awareness
- Leveraging Integrated Telesales Services to Accelerate Conference Registrations
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