Launch Leader
Challenge:
To assist a consumer business magazine in penetrating the education market.
Solution:
MarketingWorks conducted research to determine the need of the market and then launched a program targeted at their audience.
A MarketingWorks sales rep initially made cold calls to key decision makers and professors in post-secondary institutions, to develop customer relationships that would build this education program among these targeted prospects.
We worked closely with the client to develop an integrated sales and marketing plan.
Results:
MarketWorks has dramatically improved the enrollment of the magazine. Due to the success of the research, the magazine enrolled over 10,000 new subscribers, including 350 professors, within the first year and supported over 900 college and university subscribers and their students. The program has grown to three full-time sales reps and a project manager, and this success led to the launch of a similar program for another magazine owned by the same client.
Case Studies
Market Research & Analysis
- Foundation Foray
- Online Objectivity
- Launching a New Product to the College Market
- Potential Acquisitions
- Does the curriculum meet the users' needs?
- What is the next big thing?
Marketing, Creative & Conference Management
- Publication Positioning
- Conference Coordination
- Leveraging Latent Performance
- Creative Consulting
- New Product Propulsion
- Launching an Effective PR Campaign to Increase Awareness
- Leveraging Integrated Telesales Services to Accelerate Conference Registrations
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