To Market, To Market
Challenge:
To develop a marketing plan for a start-up basic skills software program by selling the product to post-secondary institutions.
Solution:
MarketingWorks consulted with the client to determine the need and initial target markets required to increase product revenue. MarketingWorks . . .
- wrote the start-up marketing and sales plan
- assigned six telesales representatives to the project
- handled product information mailings, promotions, fulfillment, invoicing and customer feedback
- helped the client venture into the newly researched markets
Results:
MarketingWorks met and exceeded revenue goals for each of seven years. During the first four years of the program, sales more than quadrupled. Sales increases averaged about 14.3% per year. Overall, MarketingWorks increased the product's visibility by successfully taking it into secondary schools, corporations, and government institutions.
Case Studies
Market Research & Analysis
- Foundation Foray
- Online Objectivity
- Launching a New Product to the College Market
- Potential Acquisitions
- Does the curriculum meet the users' needs?
- What is the next big thing?
Marketing, Creative & Conference Management
- Publication Positioning
- Conference Coordination
- Leveraging Latent Performance
- Creative Consulting
- New Product Propulsion
- Launching an Effective PR Campaign to Increase Awareness
- Leveraging Integrated Telesales Services to Accelerate Conference Registrations
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