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Foundation Foray
Challenge:

To determine if an existing assessment product, from a private foundation, is competitively priced and positioned correctly within the school market.
Solution:  

MarketingWorks conducted telephone interviews with potential customers and analyzed the data to predict the:

  • competitive environment
  • product positioning for effective performance
  • price point to maximize revenue potential
Results:   MarketingWorks' research resulted in a successful product repositioning and reassessment of the foundation's goals. 
Case Studies
Market Research & Analysis
Foundation Foray
Online Objectivity
Launching a New Product to the College Market
Potential Acquisitions
Does the curriculum meet the users' needs?
What is the next big thing?
Marketing, Creative & Conference Management
Publication Positioning
Conference Coordination
Leveraging Latent Performance
Creative Consulting
New Product Propulsion
Launching an Effective PR Campaign to Increase Awareness
Leveraging Integrated Telesales Services to Accelerate Conference Registrations
Sales & Customer Service
Launch Leader
Fulfillment Fix
To Market, To Market
Great Growth
Strategic Planning & Consulting
Burgeoning Business
Righting the Relationship
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