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Great Growth
Challenge: To market and sell a comprehensive professional development product line for educators.
Solution:  

During the first year of this program, MarketingWork's telesales representatives promoted a single, off-site training workshop and handled all logistical arrangements necessary for each workshop sold.

As the program grew into a full series of workshops and related print and software products, MarketingWorks continued to recommend a cohesive approach to marketing and selling the programs. Strategies were developed to increase product line visibility and sales.

Results:  

MarketingWorks' success, within the first four years of the program increased annual revenues by 471%.

In its third year, revenues were up 293% over the year before and exceeded an aggressive revenue goal by 3.7%.  As a result of our success on the program’s growth, MarketingWorks increased its services to the client.

 

Case Studies
Market Research & Analysis
Foundation Foray
Online Objectivity
Launching a New Product to the College Market
Potential Acquisitions
Does the curriculum meet the users' needs?
What is the next big thing?
Marketing, Creative & Conference Management
Publication Positioning
Conference Coordination
Leveraging Latent Performance
Creative Consulting
New Product Propulsion
Launching an Effective PR Campaign to Increase Awareness
Leveraging Integrated Telesales Services to Accelerate Conference Registrations
Sales & Customer Service
Launch Leader
Fulfillment Fix
To Market, To Market
Great Growth
Strategic Planning & Consulting
Burgeoning Business
Righting the Relationship
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