To develop an educational testing organization's business plan and associated recommendations for a new line of business.
Solution:
MarketingWorks' consultative services led to the development of a significant new line of business via:
providing an analysis of the environment in schools
developing positioning recommendations
establishing financial return projections
Results:
MarketingWorks' recommendations led to the product line launch in 1999, and in its second year it exceeded projected financial. Today we provide the client with a full array of inside sales and marketing services.
