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Publication Positioning
Challenge: To increase an award-winning literature magazine’s visibility and recognition within both high school Advanced Placement and college English classes.
Solution:  

While working within the scope of the magazine's goals, MarketingWorks developed and implemented a high-quality comprehensive branded marketing plan for an education program. MarketingWorks utilized:

  • direct mail
  • print advertising
  • conference participation
  • fax campaigns
Results:  

The MarketingWorks re-tooled program allowed the publication to:

  • increase revenues by 106%
  • increase subscriptions within the first year by 121%
Case Studies
Market Research & Analysis
Foundation Foray
Online Objectivity
Launching a New Product to the College Market
Potential Acquisitions
Does the curriculum meet the users' needs?
What is the next big thing?
Marketing, Creative & Conference Management
Publication Positioning
Conference Coordination
Leveraging Latent Performance
Creative Consulting
New Product Propulsion
Launching an Effective PR Campaign to Increase Awareness
Leveraging Integrated Telesales Services to Accelerate Conference Registrations
Sales & Customer Service
Launch Leader
Fulfillment Fix
To Market, To Market
Great Growth
Strategic Planning & Consulting
Burgeoning Business
Righting the Relationship
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