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Creative Consulting
Challenge: To provide creative consultation to our client’s in-house creative team, for developing a series of print advertisements promoting new product additions to their professional development product line.
Solution:  

MarketingWorks established a working relationship with the client’s creative director, lending marketing expertise by:

  • coordinating design and editing changes
  • developing conceptual layout
  • writing copy for four product benefit ads
  • consulting with the client regarding optimal media placement / scheduling
Results:   The success of MarketingWork's involvement produced a series of ads that created awareness and established a solid level of credibility for the new products -- approximately five percent of the program's annual revenues were generated from the leads received from these ads.
Case Studies
Market Research & Analysis
Foundation Foray
Online Objectivity
Launching a New Product to the College Market
Potential Acquisitions
Does the curriculum meet the users' needs?
What is the next big thing?
Marketing, Creative & Conference Management
Publication Positioning
Conference Coordination
Leveraging Latent Performance
Creative Consulting
New Product Propulsion
Launching an Effective PR Campaign to Increase Awareness
Leveraging Integrated Telesales Services to Accelerate Conference Registrations
Sales & Customer Service
Launch Leader
Fulfillment Fix
To Market, To Market
Great Growth
Strategic Planning & Consulting
Burgeoning Business
Righting the Relationship
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