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Marketing to teachers is a key component in MarketingWorks’ corporate identity. We’ve got plenty of specialties under that heading – telemarketing to professors, department chairs and principals; higher education market research; selling to teachers and profs; scientifically based research education; creating press releases and running professional development conferences… The list goes on. We’ve built an […]
When you’re in the business of marketing to libraries, the first thing you want to know is the details of the demographic you’re targeting. We all know the picture we have of the common librarian: Elderly, female, wearing a clasped cardigan, hair in a bun. Of course, that’s absurd — but what are the true […]
Success and experience in the school market has made us the “go-to” company for clients whose products and services must meet or exceed the requirements of “No Child Left Behind” legislation. We are a recognized and proven objective third party that has been performing Scientifically Based Research (SBR) since the federal legislation took effect. Our […]
MarketingWorks is a leading education industry consultant, with a deep knowledge of marketing to schools, marketing to colleges, and marketing to colleges and universities. We know which education trade publications and Internet vehicles are read and respected by the audiences you want to reach. We also understand the approaches that motivate their readers—and your prospective […]
MarketingWorks is a leading education industry consultant, with a deep knowledge of marketing to schools, marketing to colleges, and marketing to colleges and universities. We know which education trade publications and Internet vehicles are read and respected by the audiences you want to reach. We also understand the approaches that motivate their readers—and your prospective […]
Those of you who make a living selling to libraries may be worried about the current financial situation in the United States and across the world. Selling to libraries, as any good sales representative knows, isn’t like selling to small businesses, government agencies or big corporations. Libraries rely on a mixture of public funding and […]
MarketingWorks is a leading education industry consultant, with a deep knowledge of marketing to schools, marketing to colleges, and marketing to colleges and universities. We know which education trade publications and Internet vehicles are read and respected by the audiences you want to reach. We also understand the approaches that motivate their readers—and your prospective […]
MarketingWorks is a leading education industry consultant, with a deep knowledge of marketing to schools, marketing to colleges, and marketing to colleges and universities. We know which education trade publications and Internet vehicles are read and respected by the audiences you want to reach. We also understand the approaches that motivate their readers—and your prospective […]
Selling to Schools, Method #1: Have The Best Sales Team Around. Having a great stable of sales reps is key if you’re selling to schools; sales reps are useless unless they’ve got a good sense of who they’re selling to. Schools, as many of us in the trade know, are full of savvy individuals working […]
Telemarketing to colleges can be a delicate business. College professors and instructors tend to proactively seek out which materials they use for the classes they teach, so cold-calling them with a new product tends not to work. A more productive approach involves the sales professional making himself available as a resource – a resource the […]