MarketingWorks, the education industry’s leading full-service sales and marketing firm, announces the launch of KnowledgeQuest Sales Training Program.  The KnowledgeQuest Sales Training Program is a customized training and coaching program for companies that believe in consultative selling and want to equip their inside and outside sales teams with strong client-centered selling skills.

With The KnowledgeQuest Sales Training Program, MarketingWorks leverages its experience selling into schools to provide world-class sales training that is specifically tailored to meet the needs of companies selling into K-12 markets. Essential to The KnowledgeQuest Sales Training Program methodology is the development of a highly tailored program for each client, using that client’s own unique language, product lines, and target markets to shape the delivery of company-specific sales training and sales leadership programs.

MarketingWorks, which is steeped in K-12 sales know-how, will work closely with organizations that want to:

“Our clients regularly turn to us for guidance on how to improve sales performance, and we’ve conducted numerous trainings for organizations large and small that needed sales skills development,” said Gerry Bogatz, Founder and President of MarketingWorks. She added, “Calling on our thirteen years' experience selling products and services for K-12 companies, we've learned what it takes to successfully sell into this rapidly changing market and will bring that direct experience to bear in each of our training programs.”

The KnowledgeQuest Sales Training Program underscores the importance of investing in the development of sales professionals, be they field-based or inside sales reps, as a means for staying ahead of the competition. In keeping with MarketingWorks’ strategy of employing industry veterans for its marketing, sales, and consulting services. Kevin Dwyer, a Principal and Senior Consultant with MarketingWorks, will lead the initial deployment of KnowledgeQuest Sales Training Program; he brings more than twenty years of training together with extensive experience in the K-12 market.

The KnowledgeQuest Sales Training Program facilitators design and deliver customized training programs centered on three areas: core selling skills, sales leadership and coaching, and effective sales presentations. Each of these components is essential to growing a highly productive sales organization.  The skills that salespeople learn in these programs will have an immediate and lasting impact on their sales performance.

Jim McVety, Director of Business Development, commented, “The KnowledgeQuest Sales Training Program emerged out of the need for providers to be more responsive to changing customer demands, and it takes a company like MarketingWorks, with its tactical experience, strategic acumen, and proven sales success, to help clients realize a significant return on their training investment.” 

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About MarketingWorks
MarketingWorks, Inc., is a full-service educational strategy, marketing, sales and research firm serving the K-12, higher education, adult learning, library, and corporate markets in the U.S. and internationally. The firm's professionals combine decades of business leadership and education market experience to assist companies with both strategic planning and project execution. MarketingWorks' customized services help clients grow and achieve business objectives through inside sales and customer service, revenue expansion and channel development, marketing strategy and implementation, market intelligence and competitive analysis, primary and secondary market research, best practice benchmarking, and strategic planning.

The KnowledgeQuest Division handles scientifically based research along with strategic planning and channel development functions for MarketingWorks' clients. The corporate headquarters are located in Yardley, Pa.

For more information about MarketingWorks, visit www.marketingworks.com or phone toll-free 1- 888-MWORKS-4 (888-696-7574).