Marketing to Schools: Helping Schools Market Themselves
Marketing to teachers is a key component in MarketingWorks’ corporate identity. We’ve got plenty of specialties under that heading – telemarketing to professors, department chairs and principals; higher education market research; selling to teachers and profs; scientifically based research education; creating press releases and running professional development conferences… The list goes on. We’ve built an impressive reputation on marketing to teachers and other education professionals, and we’ve used that reputation to garner
an equally impressive client list
.
How do we do it? Well, with a
management team
that has hundreds of years of collective experience in the education industry and various marketing fields, it’s not too hard. Our extensive staff of research associates makes the job even easier. All this experience has taught us what the education landscape looks like, and the language teachers use to describe it.
As a result, we know that marketing to teachers means being intimately familiar with an industry that’s always changing. Often, marketing to teachers simply means talking to them in their own terms. We’re constantly learning everything there is to know about marketing to education professionals (and
making our clients happy
along the way).
We’ll come up with a myriad of ways to approach your marketing project, whether it involves extensive market research, communicating with your clients or creating a new customer relations template.
- We develop marketing plans that target the right teachers and keep your products in the forefronts of their minds.
- We conduct direct mail campaigns that educators actually open and read.
- We help you build customer relationships that are key to the growth of your business.
- We help you provide customer service and ongoing product training so that educators have a convenient way to learn how a product can be tested.
- We can manage marketing and sales activities through a database that allows you to monitor your performance on an ongoing basis.
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