Telemarketing to Schools: It’s Not What You Think!
Telemarketing. Just the word is enough to strike disgust into the hearts of even the most kindhearted of us. The unwanted calls during dinnertime, the falsely cheerful voice on the other end of the line, the obvious script-reading… The list goes on.
But at MarketingWorks, we approach telemarketing to schools from a different perspective: It’s a form of education marketing, and should be treated as such. Thus, there are no banks of faceless workers making minimum wage; no scripts; no mispronounced names. For us, telemarketing to schools, libraries and colleges means developing relationships between sales professionals and the people at schools – be they teachers, administrators, principals or department chairs – who make major purchasing decisions. It only happens after an extensive bout of education market research. It’s education marketing done right.
Our telesales campaigns are tailored to meet the very specific needs of the education market. We’re not just selling to anyone – we’re selling to schools. The research we routinely perform on that market helps our marketing professionals create relationships that get results. That’s how telemarketing to schools succeeds.
- We understand school buying cycles and how they impact purchasing decisions. We know your clients can only make new purchases when there’s money available to do so, and when we engage in telemarketing to schools, we plan sales campaigns for times when we know educators are making their decisions.
- Telemarketing to schools means understanding who to contact and what messages to use. We understand the challenges that face educators today, and our sales team knows what kinds of solutions to offer. We tailor our messages specifically to the needs of each group of educators.
- We understand current trends in the education marketplace. We also understand how they effect the success of your business. We analyze trends within specific regions to understand what kind of money is available in a given state or district. It’s the best way telemarketing to schools works.
- When our education sales professionals are telemarketing to schools, they’re making it a point to know what the competition is doing to meet the needs of educators in the same market. Our telesales team is well-versed in school marketing.
The MarketingWorks team has developed and implemented telesales strategies for dozens of clients in the 13 years since its inception. Give us a call to see what we can do for you.
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