Events

A Main Artery in the Lifeblood of the School Market

Much of the commerce of education takes place at industry trade shows, conferences and seminars. Because the nature of education is collegial, the atmosphere of such events sets the perfect stage for product and service exposure. They provide unmatched opportunities to place your message in front of prospects at a particularly fertile spot in your prospect's critical buying path.
MarketingWorks, a well-recognized education industry consultant with experience in all aspects of educational marketing, actively assists our clients in utilizing education industry events, according to what will best achieve their marketing objectives.
  • Planning and Strategies
  • Tradeshow Management and Follow-Up

Planning and Strategies

We can help you plan how to best participate in existing industry shows, from booth location and display to hosting related press events and hospitality suites. By putting your trade show presentation under a microscope, we'll show you how to increase the return on your trade show investment, improve trade booth “etiquette” and interactions to enhance messaging, presentation, and visibility. The results? Better leads. Greater response. Lower costs.
We can also help you identify opportunities to create and sponsor your own show, if such tactics fit your marketing strategy.
  • Display booth design
  • Pre-conference press releases
  • Promotional mailings
  • Sponsorships
  • Ads, brochures, product literature, signage, premiums
  • Slide and multimedia presentations
Events
We offer you the highest quality
  • Planning & Strategies
  • Tradeshow Management & Follow-up
  • Logistics Managements
  • Follow-up Activities
Case Studies

Tradeshow Management and Follow-Up

If your own new show is the appropriate step, MarketingWorks can help you build a dynamic, effective and successful production that will establish a high profile for your business in the industry. We have also helped existing events run more smoothly through our extensive event management services, supported by state-of-the-art technical systems.
Logistics management
  • Site location
  • Schedule, space, and equipment coordination and price negotiations
  • Online registrations
  • Invitations, announcements and name tags
  • On-site management and coordination
  • Recruitment of speakers
Follow-up activities
  • Sales lead follow-up (mailings, telephone contact, etc.)
  • Pre-registration for subsequent events
  • Evaluation procedures, including survey and analysis
Intelligent use of events of all kinds is often crucial to the success of a product, particularly a new product. MarketingWorks is uniquely positioned to assist clients in creating events that create success.