Public Relations

Branding and Positioning

MarketingWorks is experienced in conducting public relations campaigns for its clients' products, services, and images. In our role as education industry consultants, we offer a variety of public relations services. Whether you are marketing to schools, marketing to libraries, or marketing to higher education institutions, we can help you develop public relations campaigns that enhance awareness and recognition.

Message Development

As part of our overall educational marketing and marketing strategy development, we work with clients to develop a "message" that vividly communicates key concepts and selling points. The message
  • Complements advertising campaigns.
  • Works across all types of communications.
  • Communicates "at a glance" the key elements of the positioning strategy

Media Kit Development

Our public relations pros know how to get results from media kits. These kits can take many forms, and we've produced some very creative ones. Materials we have effectively utilized include:
  • News release
  • Development history (product or service)
  • Backgrounder (company or organization)
  • Bio or curriculum vitae (person)
  • Product spec sheet
  • Service description
  • Subject Q&A for interviewers
  • Copies of print media coverage
  • Coverage listing for all media mentions
  • Photo(s) of the product or people using the product
  • CD or floppy disk containing documents mentioned above
  • Product sample or review copy
Public Relations
We offer you the highest quality
  • Branding & Positioning
  • Message Development
  • Media Kit Development
  • News Releases
  • Media Relations
  • Award Strategy
  • Sponsorship Strategy
Case Studies

News Releases

News releases, generated by our seasoned PR practitioners, can be worth far more than paid advertising, making them a potential "secret weapon" in any marketer's arsenal. In developing news releases, we have learned that
  • A news release that gets published can deliver more column inches in print publications or impressions on broadcast or online media than you could ever afford to buy.
  • There is an implied endorsement that lends credibility to your message when an objective third party (the editor or news director) feels your story is important enough to be cast as "news."
News releases are an important part of an overall marketing strategy. We can help you utilize them as an effective, efficient way to get your message out to a vast audience at a small cost.

Media Relations

Part of what you should expect from a quality PR professional is the ability to build and maintain good media relationships. When a public relations pro has a healthy Rolodex full of industry media movers and shakers, and has put forth the time and effort necessary to develop mutually beneficial relationships with them, you reap the benefits. MarketingWorks' PR department
  • has ongoing relationships with education market media outlets and publication editors
  • targets the most relevant and effective of these outlets to maximize your specific message's impact
  • knows the trends and interest areas in education, and angles your news release so it speaks to those issues
  • employs skilled writers who produce work that speaks to editors and readers

Award Strategy

Our PR department has experience developing awards programs for the education industry. Participation in such programs can create opportunities for your product or service to garner
  • recognition
  • credibility
  • news coverage
  • brand awareness
  • validation that supports sales

Sponsorship Strategy

MarketingWorks PR professionals can identify opportunities to develop sponsor relationships with other relevant products, services and organizations. Such alliances, much like strategic marketing partnerships, provide mutual reinforcement of each party's offerings that project
  • goodwill
  • positive associations
  • implied endorsements
All of these tools, in the hands of our capable PR professionals, can help create and support momentum for your company and for the products and services you offer.