| Taking the Mystery out of
Marketing |
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At MarketingWorks, we believe an
informed client is the best kind of client. The
more you know about what we do, the more you'll
appreciate how well we do it. We pride ourselves
on keeping you up to date with the latest developments
on your projects. In the interest of helping you
stay informed even before we begin working together,
we provide the following resources for your enlightenment
about the marketing process, specifically in the
education field. Check back often to see what new
tools we've added.*
White Papers
The following white papers and article were written by MarketingWorks’ staff members on Best Practices in marketing to the education field. Feel free to download these PDF files for future reference. Note: If you would like to purchase the Post-Secondary Report, please complete the online request form that appears when you click on the title link. |
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| Post-Secondary Market Report 2005. The SIIA Postsecondary Market Report 2005 provides members of the education and technology community with data and analysis related to the American postsecondary education market. The Report, authored by MarketingWorks, enables developers, publishers, venture capitalists, consultants, and others to better understand the size, scope, status, and needs of the postsecondary market. Click title below to request this report (available for a fee). |
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Think
you know all there is to know about telemarketing?
Think again. In the uniquely
personal education field, it's all about selling
products and services by building relationships.
In her "Relationship Building Through Telesales"
white paper, Gerry shares her consultative approach
to telesales, one of the secrets that have made
MarketingWorks an industry powerhouse in the education
market. |
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| As the
education market matures, companies
seeking to sell to ever more savvy product and service
buyers are taking a cue from retailers in prioritizing
Customer Relationship Management. In her "Product-centric
to Customer-centric: Why CRM is the Business Strategy
for School-Market Success" white paper, Gerry reveals
the CRM strategies her company has initiated to help
its clients gain market share and engender customer
loyalty. |
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| Selling
to the school market isn’t
what it once was. No longer the province of general
marketers selling to naïve buyers, the education
industry has burgeoned into a tough sales environment
limited by ever-tightening budgets and increasing
regulation. In her "Edu-marketing: A Full-service
Approach to School Marketing" white paper, Gerry
reveals her stance on proactive market consulting
that her company has used for ten years to help its
clients pursue strong positioning in the education
market. |
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| And the
Survey Says…
A recent survey by the key business metrics working
group provides some valuable sales and marketing
data for education companies. |
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| All content posted on this area is
copyright © MarketingWorks Inc. unless otherwise
indicated. Reproduction for your own education is
encouraged. Reproduction for any other purpose is
prohibited unless authorized by a representative
of MarketingWorks Inc. |
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Post -Secondary Market Report 2005 (PDF) |
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Relationship Building
Through Telesales (PDF, 110k) |
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Product-centric to Customer-centric:
Why CRM is the Business Strategy
for School-Market Success (PDF,
149k) |
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Edu-marketing: A Full-service
Approach to School Marketing
(PDF, 141k) |
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And the Survey Says...
(PDF, 73k) |
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