Although most traditional marketing plans rely heavily on marketing and PR channels, too few seem to leverage the fact that end-users are constantly seeking solutions on their own. This includes school, district, and university decision makers at the highest levels, many of whom are also the most difficult to reach. A well-developed website that is optimized effectively will enable solution-seekers to find and provide the organization with a unique hidden advantage over its competitors.

The role of search marketing is fast-becoming a pillar to education marketing success, and our marketing team, in conjunction with our strategic partner, netStride, provides tactical search-marketing services that will help your organization separate itself from the crowd.

Our search marketing services include:

• Keyword Analysis and Search Marketing Audit
• Search Engine Optimization (SEO) and Management
• Search Marketing Planning
• Pay Per Click Consulting and Implementation

This cutting-edge marketing technique requires the market savvy necessary to understand how education decision makers seek out solutions, together with the technical acumen required to assess search marketing efficacy and improve results.

We work with clients across the education sector, including publishers, software firms, and services organizations by preparing specific recommendations for optimization. Together with netStride, we research, analyze, and develop relevant keyword phrases most likely to result in targeted website traffic. We also conduct thorough reviews of client websites to evaluate marketing impact, including consistency of message, use of keywords within copy, and comparison to competitors.

We have the capacity to gauge how well client sites are coded and how the site’s attributes must be structured. Through this process search engines are able to find, read, and index the pages so that the site is found when relevant keywords are used in a search query.

netStride uses proprietary software capable of assessing search engine algorithms, allowing us to stay current on ranking formulas. We then apply this data to physically re-optimize a website for relevant keyword phrases. And though search engines constantly tweak their ranking formulas, we are able to easily adjust through our ongoing optimization, ensuring your client's website remains visible on the search engines. The company optimizes and reports on the top 21 search engines. Currently, these are (in order of popularity):

Google, Google Directory, Yahoo Web Results, MSN, HotBot, AOL, Netscape, AltaVista, Go.com, Lycos, Excite, About.com, AskJeeves, Earthlink, IWon, DogPile, AllTheWeb, WebCrawler, MetaCrawler, Teoma, LookSmart

We can even track revenue back to specific keywords, helping clients determine specific ROI on their search marketing efforts. Imagine – measurable revenue tied directly to your marketing.

With the web playing an increasingly important role in education marketing, we’re staying ahead of the curve so that our clients maintain a competitive edge. If you’re looking for that edge, start by giving us a call at 1.888.MWORKS4 or click here to arrange a free keyword search analysis.