Secondary Research

We perform field research and analysis, leveraging our large network of industry connections, pre-existing research reports, and relevant web sites and other sources, to gain intelligence for our clients on issues such as:

• Product positioning, sales potential, and competitive pricing
• Distribution channels and delivery schedules
• Past performance of the company and demand-side perceptions
• Customer satisfaction levels and key areas of customer need
• Customer interest in new products and features
• Competitive threats

Data Analysis

Data is not information. Research is much more than just collecting vast amounts of data.  Informed analysis is what brings value to data, transforming it into actionable information that can be used to answer a client’s questions about their products, company, and the marketplace in which they operate. With expertise and decades of experience in all areas of education research, we have the skills to collect data, to analyze it, and to present clear interpretations to clients to help them grow their products and services in the markets they want to reach.
The result? A better bottom line and a more successful company through

• Lower risks in new product development
• Enhanced targeting to key markets
• Improved competitive differentiation
• More precise revenue projections