Product & Technology Strategy

KnowledgeQuest experts, like the rest of MarketingWorks staff, are education marketing professionals who become invested in our clients' success. When working on product development and business development, we serve as contracted executives, becoming functioning members of your team. We offer experience with a broad spectrum of education products serving the entire education industry from PreK through adult learning. Our knowledge of the complex relationship between user, recommender and purchaser in the education market allows us to make rapid yet sound decisions that save you from wasting time and money in your new product development.
Our pre-market development services for new products include:
  • Designing a written product development plan
  • Providing constructive, actionable, critical feedback regarding product and technology design, functionality and implementation
  • Developing a curriculum alignment strategy
  • Developing a curriculum strategy along with materials
For existing products, we provide:
  • Product evaluation, assessment and competitive intelligence services to make even the best product better
  • Effectiveness/validation research oversight, including scientifically based research