Marketing Works Inc

Publication Positioning

Challenge:

To increase an award-winning literature magazine’s visibility and recognition within both high school Advanced Placement and college English classes.

Solution:

While working within the scope of the magazine’s goals, MarketingWorks developed and implemented a high-quality comprehensive branded marketing plan for an education program. MarketingWorks utilized:

• direct mail
• print advertising
• conference participation
• fax campaigns

Results:

The MarketingWorks re-tooled program allowed the publication to:

• increase revenues by 106%
• increase subscriptions within the first year by 121%