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One of the most valuable and versatile tools in an education market research professional’s toolbox is the survey. A well-crafted survey can provide an extremely detailed picture of your customers’ attitudes, your sales staff’s work habits, or the layout of the marketplace. The type of survey your education marketers use will depend on what you’re […]
Selling to schools in the K-12 marketplace can be more than a challenge; with school funding in a drastic state of flux, it’s hard to keep pace with the changes. Sometimes even the most skilled and experience salesperson can get overwhelmed. Here are a few tips for navigating the minefield. Remember: The sales season isn’t […]
If you’re in the business of selling to schools and selling to teachers, part of your job is identifying with your client base. That means more than just knowing the layout of the education marketplace; it means knowing what it’s like to be a teacher, and what kinds of developments your customers (and potential customers) […]
Marketing to schools is the cornerstone of MarketingWorks’ corporate structure. We’ve got plenty of specialties under that heading – telemarketing to schools, libraries and colleges; higher education market research, selling to libraries and schools, scientifically based research education, creating press releases and running conferences… The list goes on. We’ve built an impressive reputation on marketing […]
At a high school in Knox City, Texas, a robot roams the halls. And it’s there because a sales representative made a cold call to a school official. Lyndon Baty is a high school freshman who thought he couldn’t go to school because of his severely compromised immune system. But Lyndon is now able to […]
Marketing to schools can sometimes feel like a thankless job, particularly in the current economic environment. As schools across the nation are forced to tighten their budgets, those of us who create marketing plans to target those schools must keep up with the pace. But in the mad search for clients, it’s important to consider […]
Did you know that teachers are one of the most sought-after demographics by advertisers and marketers? While a quick look at the ads on television and billboards may lead you to think that most companies only care about 18-to-34-year-old males, teachers are in fact some of the most desired customers. Thus, Marketing to teachers has […]
When you want to reach the education marketplace, you want the one company that has the experience, resources and connections to help you succeed: MarketingWorks, Inc. We’re a full-service education marketing, market research, and sales firm, specializing in the PreK-12, Higher Education, Adult Learning, and Library markets. We are leaders in education research, education sales, […]
You know the situation: You’re sitting on the couch, watching television, when on comes a really bad commercial for some product you wouldn’t dream of using. This is a terrible commercial – the acting is bad, the jokes fall flat, and you couldn’t imagine how the company that makes the product didn’t blacklist the advertising […]
Librarians face a unique challenge when it comes to marketing. More and more, libraries are turning into unique and inspiring public spaces, full of a wide variety of community resources. But too many people still perceive libraries as only a place to take out books – and old, musty books at that. Practitioners of library […]