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Library Marketing: Five Tools That Work

Librarians face a unique challenge when it comes to marketing. More and more, libraries are turning into unique and inspiring public spaces, full of a wide variety of community resources. But too many people still perceive libraries as only a place to take out books – and old, musty books at that. Practitioners of library marketing have their work cut out for them.

Library marketing has to be a cunning mixture of traditional marketing techniques and savvy approaches to an ever-more-media-literate audience. But there are plenty of unique and innovative ways to make sure your library has more of a presence in your community:

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