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Leveraging Latent Performance

Challenge:

To conduct a merge and purge of the current subscriber database and promote a major corporation’s free subscription magazine program to educators in the K-12 market.

Solution:

MarketingWorks developed and implemented a campaign plan to include:

Our implementation process produced a high-quality, consistent look for the education program while working within the scope of the magazine’s goals.

Results:

By our deadline, we achieved a 25% response rate for program re-enrollment. As a result of this campaign, MarketingWorks was asked to develop a comprehensive marketing plan, to include:

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