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To Market, To Market

Challenge:

To develop a marketing plan for a start-up basic skills software program by selling the product to post-secondary institutions

Solution:

MarketingWorks consulted with the client to determine the need and initial target markets required to increase product revenue. MarketingWorks . . .

Results:

MarketingWorks met and exceeded revenue goals for each of seven years. During the first four years of the program, sales more than quadrupled. Sales increases averaged about 14.3% per year. Overall, MarketingWorks increased the product’s visibility by successfully taking it into secondary schools, corporations, and government institutions.

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