A prominent supplier of science products and supplies to schools and colleges was sensing a change in the market that could result in a decline in sales in the years ahead. Their original request was to conduct research in high-tech topics that they thought would impact the curriculum going forward.
MarketingWorks recommended that a more general assessment of market trends was needed.
MarketingWorks studied the high school and two- and four-year college markets to determine what products are being used by science teachers/professors and how they’re being used. In-depth interviews were conducted over the telephone and at specific conferences to determine market trends and course practices. Secondary research was also used to support the findings.
Based on the data obtained by MarketingWorks, the client was able to identify several unmet needs of educators and researched new lines of business that were launched two years later and helped to transform its business.