Conference Coordination
Challenge:
To develop and manage all aspects of a user’s conference for a comprehensive line of professional development products and services.
Solution:
MarketingWorks partnered with the client’s in-house creative department, to:
- produce an eye-catching conference brochure and promotional print ad
- recommend two direct mailings
- select a target audience of over 35,000 individuals
- build a conference database to track and maintain all registration information
- coordinate registration confirmation packets and related mailings
- manage all site logistics: on-site management and registration, including planning, coordination of venue, speakers, trainers and other service providers
Results:
The conference was a tremendous success – with 88% of the attendees responding they would return next year and 97% responding they would definitely recommend it to a colleague.
- participation increased 150% over the previous year
- revenues rose 88%
