Marketing Works Inc

Foundation Foray

Challenge:

To determine if an existing assessment product from a private foundation is competitively priced and positioned correctly within the school market.

Solution:

MarketingWorks conducted telephone interviews with potential customers and analyzed the data to make recommendations about:

• the competitive environment
• product positioning for effective performance
• price point to maximize revenue potential

Results:

MarketingWorks’ research resulted in a successful product repositioning and reassessment of the foundation’s goals.