To assist a consumer business magazine in penetrating the education market.
MarketingWorks conducted research to determine the need of the market and then launched a program targeted at a higher education audience.
A MarketingWorks sales rep initially made cold calls to key decision makers and professors in post-secondary institutions, to develop customer relationships that would build this education program among these targeted prospects. We also worked closely with the client to develop an integrated sales and marketing plan.
MarketWorks dramatically improved enrollment in the magazine’s program. Due to the success of the research, the magazine enrolled over 10,000 new subscribers, including 350 professors, within the first year and supported over 900 college and university subscribers and their students. The program grew to three full-time sales reps and a project manager, and this success led to the launch of a similar program for another magazine owned by the same client.