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New Product Propulsion


To launch a new educator assessment software program while supporting on-going sales efforts of product and related training materials


MarketingWorks coordinated a complete product launch event during an industry conference for staff development educators, including creation of coordinated:

Next, MarketingWorks developed the theme and creative elements for the event and managed all logistical activities, including product demonstrations and trade show activities.

Following the product launch, MarketingWorks designed and implemented a direct mail campaign that included a program demo CD and sent it to 30,000 targeted educators. In addition, MarketingWorks produced a new product brochure to coordinate with the brand image and established it as part of the product launch.


The successful response to the launch event was overwhelming:

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