To develop a marketing plan for a start-up basic skills software program by selling the product to post-secondary institutions
MarketingWorks consulted with the client to determine the need and initial target markets required to increase product revenue. MarketingWorks . . .
MarketingWorks met and exceeded revenue goals for each of seven years. During the first four years of the program, sales more than quadrupled. Sales increases averaged about 14.3% per year. Overall, MarketingWorks increased the product’s visibility by successfully taking it into secondary schools, corporations, and government institutions.