Telemarketing to Libraries With the MarketingWorks Team
Telemarketing to libraries may seem like a strange idea. The last thing a responsible librarian would respond to, it seems, would be a cold call offering an untested new product.
That’s why at MarketingWorks, we approach telemarketing to libraries from a different perspective. There are no banks of faceless workers, no scripts, no mispronounced names. For us, telemarketing to libraries, schools and colleges means developing relationships between sales professionals and the people at libraries who make major purchasing decisions.
Our telesales campaigns are tailored to meet the very specific needs of the education market. The research we routinely perform on that market helps our marketing professionals create relationships that get results.
- Telemarketing to libraries means knowing libraries. We understand buying cycles in libraries and how they impact purchasing decisions. We know your clients can only make new purchases when there’s money available to do so, and when we engage in telemarketing to libraries, we plan sales campaigns for times when we know educators are making their decisions.
- Telemarketing to libraries means understanding who to contact and what messages to use. We understand the challenges that face librarians today, and our sales team knows what kinds of solutions to offer. We tailor our messages specifically to the needs of each group of educators.
- Telemarketing to libraries means understanding current trends in the marketplace. We also understand how they effect the success of your business. We analyze trends within specific regions to understand what kind of money is available to libraries in a given state or district.
- Telemarketing to libraries means knowing the playing field. When our education sales professionals telemarket to libraries, they also make it a point to know what the competition is doing to meet the needs of educators in the same market.
The MarketingWorks team has developed and implemented telesales strategies for dozens of clients in the 13 years since its inception. Give us a call to see what we can do for you.