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Five Great Education Marketing Resources On The Web

Education market research , like all market research, is a field whose data is constantly in flux. A research report that’s true today might be woefully out-of-date tomorrow, and information that seemed reliable last year might yield errors in the time that’s passed since it was published. That’s why the Internet is such an excellent […]

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Five Essential Education Sales Training Tips

Educational sales training isn’t the hardest skill in the world to learn — but nor is it really second nature to most of us. Here are five great education sales training tips you’ll want to keep in your back pocket. Educational Sales Training Tip #1: Know the terrain. Selling to teachers, school administrators and college […]

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Embark On Your Own Personal Knowledge Quest!

At MarketingWorks, we have a dedicated market intelligence team with years of experience. We call it our KnowledgeQuest team — and we don’t call it that for nothing. You’d never think about rushing a product to market without taking the proper steps to make sure that it’s been properly developed and will fill the right […]

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Education Marketing and Social Networking: Beyond Facebook

You may have read our articles on how to effectively integrate social networking tools like Twitter and Facebook into your overall education marketing strategy . Maybe you’ve even constructed an online presence for your company with these tools; if so, congratulations, and good luck in attracting more friends and followers (and turning them into conversions). […]

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Education marketing and social networking: is it worth it?

No doubt you’ve been hearing a lot about social networking lately. And you’ve probably admitted to yourself by now that it’s more than just a passing fad. Your kid has a Facebook account and a Twitter feed — probably so do you — and you’re noticing that every up-and-coming firm is getting in on the […]

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Twitter As An Education Marketing Tool

By now you’ve probably heard — and possibly repeated — every bad joke there is to hear about Twitter: It’s useless. It’s narcissistic. It’s for people with no lives. It’s nothing but a bunch of boring 140-character posts about the most uninteresting minutiae of users’ lives: I made a cheese sandwich! I bought a new […]

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Education Research

Our long track record of success and experience in the school market has made us the “go-to” company for clients whose products and services must meet or exceed the requirements of “No Child Left Behind” legislation. We are a recognized and proven objective third party that has been performing Scientifically Based Research (SBR) since the […]

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Education market research. It’s not just what we do at MarketingWorks. It’s what we do best

When MarketingWorks education market research professionals were asked by a major educational publishing company to find out if two small new acquisitions could thrive in a larger market, they tackled the challenge first by making a detailed analysis of that market. Their goal was to provide a study that could fortell the future – by […]

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Education Marketing

MarketingWorks Inc. is a multifaceted education marketing firm with a broad range of specialties. Since 1994, we’ve been working to find our clients new and innovative ways to interact with key decision-makers in the field of k-12, secondary, and higher education. Marketing to teachers, schools, libraries, colleges and universities is what our 45 employees – […]

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How Can Educational Consulting Help My Business?

Sometimes, embarking on a new enterprise requires a fresh set of eyes. Whether you’re launching a new product, making a substantial new acquisition, or redesigning your business strategy from square one, the value of bringing on an outside consulting firm often outstrips any monetary costs doing so may incur. While MarketingWorks is adept at educational […]

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